CEO Message

Message from the CEO

Spring is in full bloom and the team at Profound Impact is looking forward to everything this season has to offer. 

In honour of Earth Day on April 22nd, a movement in the making since 1970, the Profound Impact team has accepted the challenge to spend at least one hour doing something to help the planet. This includes activities such as taking a walk (alone or with your family) to pick up litter in your neighbourhood, planting your garden using pollinator-friendly plants, taking care of your indoor plants by giving them some extra water or sunshine, or finding a recipe to make your own cleaning products with non-toxic, natural materials. Please join us in accepting this challenge!

With the success of our International Women’s Day event in March, we are taking the time to integrate all attendees’ positive feedback and sentiments into the Women Empowering Women Digital Community, which is hosted on the Profound Impact platform.

On that note, we are moving forward with our next Profound Insights webinar in the month of May. The webinar titled “The Future of Work: Lifelong Learning & Networking with Digital Communities,” will explore how employees and employers are evolving in their expectations of longevity of employment and talent resilience. In addition, there will be discussions on how some corporations are launching alumni digital communities to keep connected with ex-employees.

We are thrilled to announce that Sherryl Petricevic, our Account Executive, has been chosen as a finalist for the Fresh Innovators Award presented by Leadership Waterloo Region. After a call to the community for nominations, a panel of community members evaluated and carefully selected the three finalists who on May 6th will vie for a cash prize and the honour of being the Top Fresh Innovator in Waterloo Region.  Congratulations Sherryl!

As we step up and continue to accept the challenges presented by COVID-19, we encourage you to learn more about how online virtual events will continue to play an important role in your future stakeholder engagement. If you haven’t already, check our free self-assessment tool to learn how Profound Impact’s platform for digital engagement communities align with your organization’s strategic goals.

We look forward to the month ahead and would like to thank you for your continuous engagement as we transition into a season that celebrates growth and change. 

CEO Message

Happy Women’s History Month to all of our Profound Impact ambassadors! March is a time to celebrate nationwide the historical achievements of women around the world.

On March 8, 2021 Profound Impact was honoured to host the first virtual #ChooseToChallenge International Women’s Day event for Waterloo Region in collaboration with Women in Communications and Technology — Waterloo Region and other participating organizations and female leaders. The day was filled with inspiring conversations and meaningful connections  celebrating the trailblazing women that enrich our Waterloo Region community every single day.

Thank you to my team and the group of corporate, academic, non-profit and community leaders from across Waterloo Region who came together virtually and safely this year to recognize and celebrate the profound impact women have made and continue to make within our community. 

This month we are pleased to highlight the impactful journey of Adele Newton. Not only is she an inspiration and mentor to young women, she has also been a valuable contributor as a business development professional at Profound Impact. We wish her continued success in her retirement.

As we step up and accept the challenges presented by COVID-19, the success of the Waterloo Region International Women’s Day virtual event showcased how online virtual events continue to be on the rise and will play an important role in our future due to the uncertainty that lies ahead. Hosting your next virtual event exclusively on the Profound Impact platform ensures a safe and secure platform for not only your organization, but all of your attendees as well! If you’re interested in learning more about the Profound Impact’s digital engagement communities, check out our free self-assessment tool here

Warmest regards, 

Sherry Shannon-Vanstone 

CEO Message

This month, I’d like to acknowledge all of the hard work that went into the Profound Impact activities in January 2021. During what always feels to be the longest month of the year, our team at Profound Impact kept ourselves extremely busy planning for an exciting year ahead. 

I would also like to take this opportunity to thank the original registrants for our January 23rd webinar and for their understanding and patience with the rescheduling of that webinar.  We were thrilled to host this webinar titled “Realtime Pivot and Connecting the Dots for Multifaceted, Engaging Virtual Events at Scale: A University of Waterloo Faculty of Mathematics Case Study” on February 16th with the largest number of registrants to date. We hope you enjoyed Candace Harrington’s sentiments on how the Faculty of Mathematics at the University of Waterloo is using their Waterloo Digital Math Community (hosted on the Profound Impact platform) to further engage their stakeholders by strategically pivoting from hosting in-person events to offering meaningful online experiences.

If you have people in your network interested in Profound Insights, please invite them to our March 23rd webinar titled “The Non-Linear Future of Work: Making Connections with Digital Communities”. Registrants will be invited to complete a free self-assessment tool on stakeholder engagement strategy.  Each organization that registers for the March webinar and/or submits the assessment will also be entered into a draw to receive up to four hours of consulting, at no charge, with Barney Ellis-Perry, Profound Impact’s engagement strategist. 

Thank you for your ongoing support. We look forward to seeing you on March 23rd.  Additionally, our team is collaborating with WCT Waterloo Region chapter and  other Waterloo Region organizations including Wilfrid Laurier University, University of Waterloo, Rotary Clubs , BMO, RBC, Durrell Communications, Vidyard, Perimeter Institute and OpenText for a full day program on March 8th to celebrate International Women’s Day 2021. This year’s theme is Choose to challenge. We hope you will join us for this free event.

Warmest regards, 

Sherry Shannon-Vanstone