CEO Message

Message from the CEO

Spring is in full bloom and the team at Profound Impact is looking forward to everything this season has to offer. 

In honour of Earth Day on April 22nd, a movement in the making since 1970, the Profound Impact team has accepted the challenge to spend at least one hour doing something to help the planet. This includes activities such as taking a walk (alone or with your family) to pick up litter in your neighbourhood, planting your garden using pollinator-friendly plants, taking care of your indoor plants by giving them some extra water or sunshine, or finding a recipe to make your own cleaning products with non-toxic, natural materials. Please join us in accepting this challenge!

With the success of our International Women’s Day event in March, we are taking the time to integrate all attendees’ positive feedback and sentiments into the Women Empowering Women Digital Community, which is hosted on the Profound Impact platform.

On that note, we are moving forward with our next Profound Insights webinar in the month of May. The webinar titled “The Future of Work: Lifelong Learning & Networking with Digital Communities,” will explore how employees and employers are evolving in their expectations of longevity of employment and talent resilience. In addition, there will be discussions on how some corporations are launching alumni digital communities to keep connected with ex-employees.

We are thrilled to announce that Sherryl Petricevic, our Account Executive, has been chosen as a finalist for the Fresh Innovators Award presented by Leadership Waterloo Region. After a call to the community for nominations, a panel of community members evaluated and carefully selected the three finalists who on May 6th will vie for a cash prize and the honour of being the Top Fresh Innovator in Waterloo Region.  Congratulations Sherryl!

As we step up and continue to accept the challenges presented by COVID-19, we encourage you to learn more about how online virtual events will continue to play an important role in your future stakeholder engagement. If you haven’t already, check our free self-assessment tool to learn how Profound Impact’s platform for digital engagement communities align with your organization’s strategic goals.

We look forward to the month ahead and would like to thank you for your continuous engagement as we transition into a season that celebrates growth and change. 

Sherryl Petricevic

Sherryl Petricevic

Leader, Innovator and Mentor in the Waterloo Region Community

Sherryl Petricevic is an exceptional leader in the Waterloo Region who continues to achieve excellence and provide opportunities for all members of the community. Sherryl’s career experiences have unleashed her innovative capabilities both personally and professionally, aiding in the advancement of the Women in Communications & Technology (WCT-WR) community. 

When the need for a Co-Chair was established in the Waterloo Region Chapter of WCT, Sherryl was naturally the ideal candidate. As someone who knows the Waterloo Region community ecosystem very well, in addition to lived-experience watching Waterloo Region transform into an innovative, entrepreneurial space with talented, motivated people to solve some of the world’s biggest problems, Sherryl’s expertise is exactly what the role required.

As Co-Chair of WCT-WR, Sherryl has played an active role in spearheading several of the organization’s initiatives and programs. Sherryl spent several months consulting with employers, academic and research institutes and community organizations to identify a gap in the availability of mentorship programs for women within the Waterloo Region. 

Through Sherryl’s leadership, WCT-WR developed a highly-collaborative program called Mentoring Circles to address the gap. Mentoring Circles are designed to provide like-minded professionals in any industry the opportunity to form strategic partnerships with members of the group. The partnerships are intended to help members deal with current career challenges, as well as find the support and tools they need to grow and develop in their careers. Since the inception of WCT Waterloo Region Mentoring Circles in 2019, over 200 participants of all career stages have participated in the program. 

Sherryl’s experience in building partnerships and programs with Communitech and the Waterloo Region Economic Development Corporation has enabled her to support big dreamers as they endeavoured to scale-up their businesses and identify niche needs that demanded solutions. Through a tremendous amount of leg-work in meeting community partners to identify the mentorship gap, Sherryl was able to do the same for WCT. Sherryl played a major role in forming the WCT Executive Committee and ensuring the Waterloo Region Chapter was very active, dynamic and inclusive reaching into far corners of the community and removing any barriers to entry. With a clear vision from the start, Sherryl has been able to execute her plans with laser-precision. The success of the WCT Mentoring Circles program is directly attributed to Sherryl’s dedication and resilience.

We commend Sherryl for her continuous efforts and look forward to her future successes and endeavors in the Waterloo Region community and beyond.

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!